PW: The timing of Casper’s IPO took place just about a month before COVID-19 hit the U.S.
When I hire specialists, their immediate priority is understanding the entire business holistically-from product development to tech and everything in between-to ensure that they and the rest of my team can more effectively work with and support the commercial teams. Given this, it’s important for the legal team to spend time with the commercial teams on a day-to-day basis. Instead of being an inhibitor, the legal team is a cross-functional lynchpin responsible for empowering the business while also helping everyone sleep at night. As companies grow, it is critical to reinforce those values by developing consistent ways to communicate the mission, vision and values of the company, as well as its commercial priorities. The sense of community and the close-knit nature of employees at a small start-up tend to cultivate clear values that spread throughout the organization. I know it sounds cliché, but in my opinion, the number one priority-and priorities two and three as well-as an organization grows from a small, founder-driven company to a public company, is culture. You must ruthlessly and constantly prioritize in accordance with the company’s priorities. Jonathan Truppman: As a team builder and executive, you have various responsibilities to deal with day-to-day: securities filings, intellectual property, human resources issues and more, not to mention the infinite fire drills. PW: What is your day-to-day like as General Counsel and Corporate Secretary at Casper? This is always my advice for young lawyers. The connections you make-during your time at Paul, Weiss, in law school and in your social circles before and after being a lawyer-are going to be the people you rely on to increase your effectiveness by broadening and deepening your reach.
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Early on, you realize that it’s not about whether you know how to do something, but about speed and how many phone calls away you are from finding the right answer, or the right person to help you. Most of the responsibilities, especially in the early days, are going to be in areas that you have no business being in. I also found that you need to forget about job titles or expertise and embrace the unknown. Coming from the structured world of a law firm, it was an exciting shock to the system, both invigorating and challenging. There are no swim lanes at an early-stage company of that size-it’s all about rolling up your sleeves, shedding any semblance of ego and getting to work. Jonathan Truppman: When joining a young company, the first thing you should do is quickly figure out how you can be helpful and make an impact. PW: What was the transition like from Paul, Weiss to a small start-up? Some people thought I was crazy to consider leaving Paul, Weiss and give up an Eleventh Circuit clerkship to “sell mattresses,” but I decided that with no wife and kids, if there was ever a time to roll the dice and take a leap (to sleep), it was now.
I quickly recognized that this group of very smart, quirky founders was onto something from the outset it was obvious how passionate they were about creating a brand to help people sleep better.Īfter that, I decided to dig in and solicit advice from rabbis, mentors and psychics alike. It admittedly piqued my interest, sounding bold and prescient, so I agreed to meet with Casper’s co-founders. Like all good CEOs, Philip didn’t take no for an answer and took me to lunch around the corner from Paul, Weiss at the Modern.ĭuring our initial meeting, he pitched his vision for building the world’s first holistic sleep company. As a Miami native, I was planning to move home to get more civically involved in the community. Adalberto Jordan on the Eleventh Circuit. I was at Paul, Weiss, waiting to start a clerkship with the Hon. Shortly after founding Casper in April 2014, Philip called me up and asked whether I had any interest in joining the company I declined, joking that I was “taking my talents to South Beach.” At that point, joining a start-up wasn’t really in the cards. I didn’t exactly blend in, which led to some intellectual banter that sparked a connection. I met Philip Krim, one of the founders of Casper, while lounging at the pool reading Anna Karenina. Jonathan Truppman: As fate would have it, a weekend in the Hamptons with friends.
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